Commercial Assessment & Licensing, Wireless Commerce Technology - Medium Size Company

BACKGROUND

Upstream consultants were engaged by a medium-sized company that develops wireless commerce technology.

Our Analysis

  • Initially, the company had planned to roll out a consumer technology offering (enabling people to use their cellphones and PDAs to perform transactions) and had obtained a number of patents to protect its technology in this area. However, the company underwent a change in business direction and decided to focus on the business-to-business market instead.

  • As a result, the company wanted to extract value from the consumer technology IP it was no longer using for its core business.

  • Upstream's consultants assessed the IP licensing opportunity in the consumer wireless technology market.

Outcome

The company's Board of Directors made the decision to explore a sale of the patent portfolio based on Upstream’s assessment of the consumer wireless technology market.