Commercial Assessment & Licensing, Wireless Commerce Technology - Medium Size Company
BACKGROUND
Upstream consultants were engaged by a medium-sized company that develops wireless commerce technology.
Our Analysis
Initially, the company had planned to roll out a consumer technology offering (enabling people to use their cellphones and PDAs to perform transactions) and had obtained a number of patents to protect its technology in this area. However, the company underwent a change in business direction and decided to focus on the business-to-business market instead.
As a result, the company wanted to extract value from the consumer technology IP it was no longer using for its core business.
Upstream's consultants assessed the IP licensing opportunity in the consumer wireless technology market.
Outcome
The company's Board of Directors made the decision to explore a sale of the patent portfolio based on Upstream’s assessment of the consumer wireless technology market.